Public relations Specialist use a wide range of media to build and sustain a good image for a company, organisation or brand through planned publicity campaigns and PR activity.
What does a Public Relations Specialist do?
- Planning publicity strategies and campaigns
- Writing and producing presentations and press releases
- Dealing with enquiries from the public, the press, and related organisations
- Organising promotional events such as press conferences, open days, exhibitions, tours and visits
- Speaking publicly at interviews, press conferences and presentations
- Providing clients with information about new promotional opportunities and current PR campaigns progress
- Analysing media coverage
- Commissioning or undertaking relevant market research
- Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
- Designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house’ journals, reports, publicity brochures, information for web sites and promotional videos.
Key skills for public relations officers
- Excellent communication skills both orally and in writing
- Excellent interpersonal skills
- Good IT skills
- Presentation skills
- Ability to prioritise and plan effectively
- Awareness of different media agendas